Shivshankar K.R. Shares with Infrabuddy, the Progress of Inovar in Smaller Cities

Inovar Floors India Pvt. Ltd. is a leading flooring company headquartered in Malaysia. The company has a strong presence in India for more than a decade now. Inovar runs its Indian operations from Mumbai but it has a strong presence in other parts of the country through dealer network. It offers a range of flooring options and decking solutions.

Government is stressing on developing smart cities, do you see new markets opening up for you in tier-2 and tier-3 cities as well?

Yes. Definitely.

Do you see households from tier-2 and tier-3 cities form Inovar’s customer base?

Yes very much; they are an important part of our customer mix. People who like installing wooden floor, exist across segments.

What is the comparison between households and commercial units from these cities?

We have presence in both categories, but I would say that households from tier-2 and tier-3 cities form the major part of our business. Commercial units from these cities are also there but their presence is much smaller as compared to the residential units.

How did you reach out to these cities?

We have our dealers and we have our team which visits them from time-to-time in order to update them about the latest products, technological innovation and the happenings at Inovar Floors. Through this set-up we are effective in reaching out to our customers in smaller cities.

Since when did you manage to get a foothold in tier 2 tier 3 cities and which are those cities?

Since past 5 years we have been going strong in non-metro cities. Inovar is present in Indore, Surat, Cochin, Calicut, Coimbatore, Vijayawada, Visakhapatnam etc.

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