The third National Channel Partners’ Conference of M P Birla Cement – Buniyad – Rishton Ki, was a grand success this time. Earlier two conferences had taken place at Hyderabad and Mumbai. This event was conducted in New Delhi that was an experience to remember for the 800 guests who attended the event, including dealers, CFAs and Company officials. The entire team was taken on a trip to the Indian cultural theme park, Kingdom of Dreams where the guests enjoyed the Bollywood musical, Zangoora, and a sumptuous meal at the famous Culture Gully.
The main attraction of the event was the technological marvel of the 270-degree projection screen, justifying the theme of the event – Towards Better Future. Sandip Ranjan Ghose, Executive President, Marketing & Corporate Development, while talking at the gathering, said the credo of Madhav Prasadji Birla, “Heart & Strength”, was being reflected in the initiatives taken by Birla Corporation Limited.
The five types of the awards that were offered to 43 dealers included M P Birla Samman, M P Birla Naya Sitara, M P Birla Anmol, M P Birla Shaurya and M P Birla Samrat. Pracheta Majumdar, Wholetime Director designated as Chief Management Advisor, while addressing the dealers emphasized that product quality, service and coordination among the larger M P Birla Cement family would be the key differentiators in the days to come. The two super-premium M P Birla Cement brands, Perfect Plus and Ultimate Ultra, were formally introduced on the occasion. Suvadip Ghosh Mazumdar, Vice President, Marketing, launched “Armaan Nirman”, the influencer app, for contractors, dealers and retailers of M P Birla Cement. During the intervals, AVs and corporate film were presented.
The star-studded evening was hosted by Hussain Kuwajerwala, eminent television actor, anchor and dancer, with much elan. The performances included a rib-tickling two-part comedy act by Sunil Grover as Rinku Bhabi and Dr. Mashoor Gulati, mesmerizing dance acts by the renowned Zenith Dance Company and last, but not the least, the famous Bollywood vocalist Sunidhi Chauhan’s power-packed show, till the close of the event. The guests enjoyed the after-party with a gala dinner and a promise to meet next year.