A far-reaching three-year partnership agreement has been signed between BKT, the Indian multinational group, one of the big players in the Off-Highway tire market, and Lega Nazionale Professionisti B, the Italian professional football league of Serie B clubs. A new logo and the new name will be the companion for the 22 clubs and their fans throughout the 42 days, Playoffs and Playouts of the coming three seasons.
Seregno (Italy), July 2nd, 2018 – A new paramount agreement stipulated between Lega Nazionale Professionisti B and BKT, a major player in the Off-Highway market, has been officially announced. BKT assumes the role of title sponsor for the Serie B championship for the next three seasons. On the occasion, Serie B has changed its name into “Serie BKT” represented by a logo uniting BKT and Lega B, which will be the companion to clubs and fans starting from the 42 match days, all Playoffs and Playouts of the coming season on 22 pitches throughout Italy. One of the core aspects of this cooperation is to support the training of young talents thanks to a plan of action and activities focusing on novices, football academies and the stadiums belonging to the Serie B teams. As a result, growth and union will be one of the pillars of the “Serie BKT”, values that are in perfect harmony with BKT’s corporate claim, Growing Together. The aim is to share the same enthusiasm and passionate spirit to be found among players and fans entering this way into a direct relationship with clubs and fans enhancing at the same time BKT’s brand awareness in Italy.