Mahindra Launches FURIO Truck with Unprecedented ‘More Profit or Truck back’ Guarantee
Mahindra’s Truck and Bus Division (MTB), a part of the USD 20.7 billion Mahindra Group, announced the commercial launch of the FURIO, its brand-new range of Intermediate Commercial Vehicles (ICVs) with an unprecedented guarantee of More Profit or Truck Back. FURIO marks the company’s entry into the ICV segment and is set to make Mahindra a full range commercial vehicle player. To be available across India from today, FURIO prices start at Rs 17.45 lacs for the FURIO12 19ft HSD variant and Rs.18.10 lacs for the FURIO14 19ft HSD variant (ex-showroom Pune).
Mahindra FURIO is the culmination of focused efforts over the past 4 years from more than 500 Mahindra engineers and 180 suppliers with an investment of Rs. 600 crores. It is notable that earlier MTB had introduced its BLAZO range of Heavy Commercial Vehicles with the hugely successful and popular ‘Mileage Guarantee’, which subsequently helped double its market share. Speaking on the occasion, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd said, “The launch of the new FURIO range of ICV trucks with an unprecedented customer value proposition of “Get More Profit or Give the Truck Back”, is a unique and pioneering promise, which reflects our serious commitment to the segment and confidence in our product. It is also an outcome of substantial investments in the CV business. Today we are probably the first and possibly the only CV brand in the world to have an end-to-end presence from 3 wheelers to 49 T truck. With Pininfarina design, the FURIO is set to be a game changer for us and perhaps for the industry, giving the new truck one of the safest, most ergonomic and comfortable cabins that will set new standards.”
Speaking at the launch of the ICV range,Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said, “The ICV category is highly competitive making the entry of a new player seem difficult. However we are confident of making our mark with an unprecedented Customer Value Proposition, focusing on maximizing earnings and ensuring the peace of mind of our customers. Our strong technological acumen and ability to gather and process customer insights have helped us devise category best products. With the launch of the Mahindra FURIO, with guaranteed higher profit, I am confident that the ICV segment will never be the same again.”
According to, Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions, Mahindra & Mahindra Ltd., “Mahindra FURIO is designed around the unaddressed needs of ICV customers. They have been longing for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), the highest warranty, lowest maintenance and yet have world class, no-compromise safety and comfort, all in one truck. Mahindra FURIO, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher profits or take the truck back and that in itself is a defining moment for the industry” FURIO not only offers best-in-class mileage, the highest Payload, lowest TCO with rugged aggregates but also ensures best-in-class Safety and Comfort in a segment which has the maximum high-speed applications among all CV segments in India. It also comes with the first time ever 5 years/ 5 lakhs kms free maintenance guarantee (free AMC) and 5 years / 5 lakhs km transferrable warranty.
About the FURIO
FURIO will improve the operating economics of customers through its highest payload capacity, best-in-class mileage, lowest maintenance costs and better engine power management across different load and road conditions. Keeping this in mind, the new Mahindra MDI Tech FURIO Engine is equipped with the patented Mahindra FuelSmart technology to optimize fuel consumption. The highlight of this technology is the multimode switches to optimize fuel consumption and engine power availability as per load and road conditions. Apart from this, the MDI Tech engine is light weight, and low friction to further enhance its efficiency. It also offers high torque at low RPMs leading to higher performance in both inter-city and intra-city traffic conditions. FURIO is built with rugged and durable aggregates for longer vehicle life, at the same time offering Highest Payload in the entire segment to carry more and earn more.
The Pininfarina designed FURIO is set to be a game changer for MTB and for the industry, giving the new truck the safest, most ergonomic and comfortable cabin that will set new standards. Apart from being the most profitable truck by virtue of its best-in-class Fuel efficiency, lowest TCO and highest payload, the brand new FURIO also comes with many thoughtful features built around the truck driver to provide more comfort and also enhance safety and productivity. The walk-through cabin with flat driver resting seat is an example of the intelligent use of cabin space. It also entails the provision of storage facility as standard OE fitment and provision for seating 3 persons including the driver. To top this, the brand new FURIO also features a sleeper berth in a day cabin – this is an industry first. FURIO also comes with some more industry first features such as cornering lamps for better night driving visibility, 10 bar pressure bigger brakes for safest braking and standard radial tyres which lead to better safety as well as further improvements in fuel efficiency.
With the expertise of Pininfarina, the FURIO cabin is also designed in a manner which has much better air flow inside the cabin and a lower rake angle which ensures the lowest cabin temperature. This results in a much cooler cabin (at least 5 degree cooler than other ICVs) which improves driver’s and co-driver’s comfort while driving in hot Indian tropical weather conditions even in a non-ac mode. This along with a cabin which has at least 10% more passenger space than any other cabin in the class makes driving the FURIO a delightful experience which customers and drivers have not yet experienced in this segment.
Last but not the least, FURIO will be showcased to customers, drivers and other stakeholders through Immersive Virtual Reality (VR) experience. This will be an Industry-first initiative, of showcasing the unique features, advantages and benefits of the product using the innovative, 360 degree immersive VR technology thereby imparting a delightful, consultative and consistent product demonstration experience.
For more updates on the architecture and interiors industry visit: www.fortunestreets.com