Rays Power Infra Pvt. Ltd., one of the biggest solar EPC (Engineering, Procurement and Construction) companies in India, has been listed amongst ‘India’s most promising brands‘, which have tangibly contributed to the nation’s economy and infrastructure building and have shown enough promise to be considered as the next set of game changers in their respective industries. The renewable energy major was officially accorded this recognition by WCRC (World Consulting and Research Corporation) during an event hosted by it in London, UK, on November 21 this year.
WCRC’s chosen recipients of this recognition have each achieved a level of proven excellence in their respective fields, and regions, to a point that their customers remain fiercely loyal and also advocate their products and services to other potential clients. The WCRC provides the world’s best brands a common platform to interact, while also felicitating the best among the best. India’s Most Promising Brands 2015 as a project represents the most credible, transparent and differentiated standard of brand research.
Commenting on the recognition, Ketan Mehta, Director, Rays Power Infra said, “The companies that were recognized by WCRC as a ‘promising brand’ have all been the game changers in their respective industries. This is an honor of no small measure and indeed Rays Power Infra has impacted the lives of millions by implementing solar power projects in various states in India. Besides providing environmentally viable sources of energy, the company has also demonstrated excellence in the sheer volume and kind of projects undertaken across diverse geographies.”
The methodology followed to identify recipients for the honor was most rigorous, involving secondary as well as primary research. WCRC conducted in-depth research on India’s talking-point brands, which have shown tremendous promise and growth over the past few years and have been able to create a huge impact on the minds of consumers. Over 500 brands were initially shortlisted. Market studies, industry white papers and category specific brand reports were scrutinized. Just 100 brands made it to the final selection phase.