Sowparnika Launches ‘Spandan’, a Positive Homes Project in Coimbatore
Sowparnika Projects and Infrastructure Pvt. Ltd., a leading real estate player from South India, introduces ‘Spandan’ under ‘Positive Homes’, a unique proposition designed and developed based on the demands of new-age customers. Positive Homes provides its homebuyers with uncompromising features and fixtures. Sowparnika Projects and Infrastructure Pvt. Ltd., at a young age of 15 years, has managed to sell almost 100% of their projects and the company has sold the properties to record first time home buyers.
Mr. Raja Mukherjee – Chief Marketing Officer of Sowparnika Projects
The project, spanning across more than two acres, under Positive Homes, is expected to be completed in a record time of two years. This is credited to Sowparnika’s innovative model that is developed over the experience that it has garnered by studying the requirement of the customers, with projects in Karnataka, Kerala and Tamil Nadu. The stringent standards followed, along with its 360-degree in-house process, vertical integration and efficient construction methods, has helped Sowparnika pass the benefit of an enviable price point, to its customers, through the optimal utilization of resources. As per an independent study, buying a home is the first in the wishlist of 80% of the 1st job seekers, entrepreneurs and even the floating population and that’s a huge opportunity. With Coimbatore growing, in terms of its population, on a daily basis, Sowparnika understood and capitalised the opportunity in building luxury homes, at an enviable price, while suiting a customer’s aspirational lifestyle with no compromises. Sowparnika is geared to crack the conundrum of this tough market and has been working to make luxury housing within reach of everyone.
Positivity in home buying
“N Mills at Coimbatore is known for its perfect blend of the scenic and city life, where Spandan stands out for securing residents away from the city’s hustle-bustle, at a peaceful and desirable distance. Spandan, a Positive Homes project, is aimed at fulfilling a home buyer’s dream of owning a house at an affordable rate with positive aspects under one roof – be it location, ambience, amenities and pricing. With our completion of 15 years in the industry, we aim at reaching out to the mass through our timely delivery and 360-degree in-house approach. This project will rightly serve all those potential homebuyers to be able to change their dream into a reality by being a part of the Sowparnika family,’’ said Mr. Ramji Subramaniam, Managing Director, Sowparnika Projects and Infrastructure Pvt. Ltd. while announcing the launch of Positive Homes in Coimbatore. With the changing aspirations and the new-age demands of today’s homebuyer, the ‘Positive Homes’ project is a perfect choice in terms of location, pricing, ambience, specifications and design. The model has been successfully tested and proven in Bengaluru, Calicut and Thiruvananthapuram, and is now being replicated in Coimbatore after the successful stints.
An aspirational lifestyle at a sensible cost
Mr Raja Mukherjee, CMO at Sowparnika Projects and Infrastructure Pvt. Ltd. commented, ‘’Our range of Positive Homes is targeted towards the new age home buyers who wish to fulfil their dreams of owning a house at their young age. We, at Sowparnika, have around 80% of the customers as the first-time homebuyers who are first-time job seekers, entrepreneurs and also the floating population. This stands out as a great opportunity which Sowparnika aims to capitalise in building quality homes for the aspirational lifestyle of such young workforce at a reasonable price. We are participating in the SBI Home Expo which will take place at Suguna A/C Kalyana Mandapam, Coimbatore on 17th and 18th August 2019. Please visit us at stall no 2&3.”
No compromise on detailing
‘Positive Homes’ are designed tastefully, keeping in mind the aspirations of the future generations, as a new age customer is unwilling to compromise of their quality of living. Salient features under ‘Positive Homes’ includes Vaastu compliance and has seen the use of brands like Asian Paints, American Standard Bathroom Fittings, Polycab wires, Schneider Electrical Fittings, Somany Tiles, Johnson Lifts, Futura Kitchen Sinks, partnering with Sowparnika, to provide quality lifestyle that resonates a positive vibe. Spandan, with its prime aspects, in the heart of Coimbatore has already been soft-launched. The project is aimed at maintaining a perfect balance between the scenic beauty and the city’s lifestyle.
For more updates on news, articles, features on architecture, and interiors visit: www. fortunestreets.com